Do you need an “About Me” page for your website? The short answer is YES! I understand introducing yourself can be daunting, and you may be afraid of lacking inspiration and having the blank page syndrome. Or perhaps you feel like you’d better spend your precious time on more essential activities.


I hear you… but just be aware that your “About me” page is THE page to connect with new visitors to your website and a wonderful way to start building trust. So don’t skip this task or rush writing this page.


In this blog post, I’ll help you create a captivating and engaging introduction that showcases your personality, expertise, and unique story. Get ready to infuse your “About Me” page with fun and a sprinkle of optimism to leave a lasting impression on your visitors. So let’s unlock the secrets to writing an amazing “About Me” page that truly shines!




Remember, writing your “About me” page is your chance to connect with your audience on a personal level and make a memorable impact. So, get ready to create a page that truly reflects the essence of who you are. This page should remain short, about 2 to 5 paragraphs long, and easy to read. So keep this presentation short and sweet! 



What is an “About me” page?

Let’s go back to the basics: what is an “About me” page? When you start a new website, there is a set of pages you need to create. These include your homepage, “About me” page, contact page, Privacy Policy page, Terms and Conditions page, product page, and a few others. Links to these pages are usually shown in the footer of any website.


Now, let’s focus on your “About me” page. Imagine your website is like a big, exciting party, and the “About Me” page is your chance to introduce yourself to all the guests. It’s like your little corner where you can share your story, your passions, and what makes you awesome! This page is where you can connect with your visitors on a personal level. It’s like a virtual handshake that says: “Hey, I’m here, and I’m pretty amazing!”


Now that you understand what this unique page is about, let’s look at what is inside and build YOUR “About me” page together. 



Start with your tagline

This first step is not common and can be optional, but I find it impactful and interesting. It consists in typing your tagline in the headline, big and bold, to catch your visitors’ attention. Your tagline summarizes best what you do and the benefits for your clients. You probably even already have it on your business card. If not, it’s time to create a tagline for your business.


A tagline expresses the essence of your brand identity and what you offer to customers. All this in a short, catchy, and memorable phrase! It should evoke emotions and leave a lasting impression on consumers. 

Example #1 for a sewing business: “Bringing your ideas to life, one stitch at a time”

Example #2 for a pottery business: “From our hands to your home, handmade happiness”


“Cori Paris – Creation of refined and unique accessories for all your loved ones.”

In my tagline:

  1. I address my target audience: clients who like “refined” products and not mass-produced items with no or little attention to details
  2. I make it clear what I sell: “accessories” for everyone, whether children or adults, women or men
  3. and what benefits my clients can get: they can please “all [their] loved ones” with a delicate and unique product.

Visitors to my website thus easily understand that they can find pretty and unique gift ideas to please their relatives and friends. 



Position yourself as an expert

Your “About me” page is one of the most visited pages on your website, as potential customers will want to know more about you before placing an order. It will help them decide whether to buy from you or not!


So you need to introduce yourself and quickly unveil the mystery of who is behind the website. Give a short presentation of who you are and what you do, without being too self-oriented. Write with your readers in mind and what benefits they can get from your products or services.

Example: “Refined is a store born out of a lifelong passion for making and creating. Blake Rossiter is the creative behind Refined Handmade, starting the business in 2016 while studying.” (from the Refined Handmade online jewerly store)


This personal presentation paragraph is the occasion to express your enthusiasm for your business and your motivations behind its creation. Don’t hesitate to use words such as “I was excited to”, “I’m passionate about”, or “I’m obsessed with”. Give details about how experienced you are in your activity and how you developed expertise over time.


You can also highlight your achievements—without boasting! Showcase your accomplishments, or your most-flattering testimonials to build trust. Simply include quotes or reviews from satisfied customers who have had positive experiences with your brand. Testimonials add credibility and demonstrate the value of your products or services. 



Tell your brand story and your “why”

After introducing yourself shortly, show the behind-the-scenes of your business to your new visitors. Tell your unique story: describe your journey and experiences in a few sentences. Make it relatable and authentic to connect with your audience. 


Explain your brand’s origin: share your values, mission, and expertise. You can either write a short paragraph on this topic or choose to use only keywords more visually, like on the Iya Foods website:

(image from


At the very beginning of the creation of a new business, it is important to write down the foundation of your business idea. Among those core elements defining your brand identity, you must determine:

  1. your vision: it is a statement that outlines the long-term goals and aspirations of your company. Explain what you want to achieve in the near future.
  2. your mission: it defines what you do and for whom. It includes what products or services you offer, who your target audience is, and how different you are from your competitors. 
  3. your values: these are the core principles and beliefs that shape your company’s communication and behavior. What are the ideals you want to stick to?


All these elements will help you shape the “Why” of your business, the reason why your visitors should purchase from you. In fact, people don’t just buy a product, they buy the story that goes with it. 


To give you an example with my Cori Paris brand, I should here mention that I sell quality and unique accessories people can offer their friends and relatives so that the buyer can show how dear these people are to him/her. In my shop, I do not only sell keyrings or hair accessories, I sell original and custom accessories to express love and care, and to offer a one-of-a-kind keepsake.





Branding your “About Me” page is essential to maintain consistency with your overall brand identity. Ensure that the tone, and style align with your brand values and voice.


What pronoun should I use?

Do you wonder whether you should use the pronouns “I”, “he/she” or “we”? Well, all are acceptable and the choice of the pronoun to use should correspond to your brand voice. Knowing who you are writing for will help you determine what pronoun to use consistently and the tone of your writing.


If you want to sound very professional, the “we”, or “he/she” if you are the only person behind the business, may be advised. But if you want a more relaxed and intimate tone like for a blogger or a small business owner, definitely use the pronoun “I”. If you don’t want to show that you are the only person behind the business, or if you plan to hire employees in the future, you opt for the pronoun “we”.



Your brand identity

Your “About me” page, like any other pages on your website or your social media accounts, should all share the same “feel” and overall visual aspect. You need to use a consistent color palette throughout all your media. Use the same colors, fonts, and style that reflect your brand aesthetic. If you do this task well, any visitor to your website or social media accounts should be able to recognize your brand quickly with just a glance. 


Your brand identity also includes your tone, meaning the way you express yourself, which also should remain consistent on all your pages. Use language that reflects your brand’s personality and resonates with your target audience. In other words, do not reinvent the wheel. Write your “About me” page in the same style you write any other piece of content you publish online. This tip will make your life easier, I’m sure!



Use personal pictures and introduce your team

Don’t forget to use visuals to break the text. Incorporate high-quality images and/or videos to make your page visually appealing and easier to read. You can include photos of your team, workspace, products, or behind-the-scenes footage. For handmade businesses, it is especially advised to show your workshop so your clients can visualize the environment where their unique creations are made. Such content is appreciated and often collects lots of likes on social media.


The company called Hello Adorn did a great job posting a picture of each of their employees on their “About me” page. As a visitor, it is very pleasant to see the human faces behind an online shop. It makes the experience more authentic and intimate. This is a smart idea that you should definitely get inspiration from!



Add social proof and a CTA

At the bottom of your “About me” page, include links to your social media accounts. Simply add clickable social media icons so your visitors can be redirected to their favorite social media platforms and engage with you on social media.


If you implemented a newsletter, this is also the spot to include your sign up form! Invite your readers to join your mailing list so they can receive email updates about your brand and discounts for your products or services. If you don’t have an email list yet, put this task on your to-do list as this is an essential component of your marketing strategy for your online business.


You can also display logos of companies where your brand has been mentioned or featured. This shows that your brand is recognized and respected within your industry or community.


By incorporating social proof elements on your “About Me” page, you can enhance your brand’s credibility, trustworthiness, and reputation among visitors to your website.





By implementing SEO optimization strategies, you can improve the visibility of your “About Me” page in search engine results and attract more organic traffic to your website. Let’s learn how to incorporate relevant keywords and phrases to improve SEO! 



Keywords rich description

First, you need to identify the most relevant keywords in your industry to improve search engine visibility. Note down any keyword you can think of so people would find you on the internet. Put yourself in your visitors’ shoes and imagine what keywords they would most-likely type to find your products or services.


Once you have a list of keywords, you need to check a few metrics. Use your favorite tool to get some data about your selected keywords—you need to know how many searches per month are made for your keywords, and their search difficulty or SD. I personally love using Ubersuggest for this task. Their Chrome extension is a wonderful tool to quickly identify rankable keywords.


You basically need to find keywords that get enough searches per month but still relatively easy to rank for. If you use broad keywords like “dresses”, chances are that you would not rank for it as a small website. You’d better use the keyword “cocktail party dresses for women” or “vintage dresses” for example.

To back up this idea with data, let’s have a look at the metrics given by Ubersuggest (data given in May 2024):

  • the keyword “dresses” gets 673,000 searches per month—sounds wonderful!— but has an SD of 63
  • the keyword “cocktail party dresses for women” gets 33,100 searches per month and an SD of 34—this is better!
  • the keyword “vintage dresses” gets 27,100 searches per month and an SD of 46—this sounds good too!


If you have a small website like mine, I recommend choosing keywords with an SD lower than 50. It is better to use keywords with lower search volumes but with a lower SD so you can rank on search engines.


Once you are done selecting a few keywords relevant to your activity, incorporate these keywords naturally throughout the content of your “About Me” page. 



Optimize your meta description

Write a concise and engaging meta description that accurately summarizes the content of your page. Include relevant keywords you identified previously to improve search engine visibility. I use the Yoast SEO plugin to complete this task easily on my WordPress website.


A meta description is a brief summary of a webpage’s content that appears in search engine results. It should be around 150-160 characters to ensure it displays properly. This will both:

  1. help search engines understand the topic of the page and improve visibility in search results,
  2. and help users understand what to expect when they click on your link.


Your meta description can be shorter but keep in mind that the more information you provide, the better will search engines and users understand the content of your page. So try to reach the maximum limit of 160 characters. To reach that limit, add a CTA—a call to action—at the end of your meta description to improve click-through rates. The example below shows the meta description for the Sculpey “About us” page, which contains 155 characters:




Optimize your images

Like your written content, all the images on your website must be optimized. Many people use Google Images, so if your pictures are SEO-friendly, people will find your website through your photos. Let’s take a few actions to improve the optimization of your images today!


First name your images with the most appropriate keywords to accurately describe what is on your picture. Use the keywords you had selected previously and which had good metrics. When you name your image file, do not use capital letters or accents, and add a hyphen between each word. Keep the file name short, under 6 words if possible. A well-written image title should look like this:

Example: polymer-clay-jewelry-about-me-page.jpeg


Then ensure your images are properly sized and optimized for fast loading times. Page speed is a ranking factor for search engines. I use Photoshop to make my images lighter without compromising the quality. You can find this awesome feature of Photoshop under File > Save for Web & Devices (I use Adobe Photoshop Version 10.0). You can improve your images in two steps:

  1. You can first decrease the size of your image. Resize the image to the size you want to display it—for example, my squared images are 1024 pixels in width and height. Do not keep a large file size if you know it will be displayed smaller on your website because it will take longer to load your image.
  2. You can then decrease the quality percentage—I sometimes go down to 19%!


Try to keep your images around 100-150 kB or less. JPEG is the most appropriate file format, but you can also use PNG to keep a transparent background in your image. Once optimized, you can upload your images on your website. If you don’t have Photoshop, you can use online tools—such as JPEGmini, Squoosh, or ImageOptim for example—or even plugins on WordPress—like the Image Optimization by Optimole plugin—to optimize your images.


The final step is to type a descriptive “alt text” for each image using relevant keywords again! This also helps search engines understand the content of your pictures. Limit your description to 100 characters and write your description in a normal manner—with capital letters and accents if needed, and with no hyphen between each word.  




Remember the essential!

In conclusion, writing an amazing “About Me” page requires a balance of storytelling, branding, and SEO optimization. By following these tips and infusing your page with personality and authenticity, you can create a compelling narrative that resonates with your audience and boosts your online presence. Follow each tip from this blog post to write or revise your “About me” page, and keep in mind that it should remain short and sweet!


Good luck with building your dream business!




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